For INSEAD professors, staff members, students or alumni
CASE STUDY
The 3M Company (A): Building the Entrepreneurial Corporation (1902-1950)
By Mary Ackenhusen, Neil Churchill, Daniel Muzyka
The 3M Company (B): Defining Strategy (1950-1990)
Board Process Simulation (A)
By Stanislav Shekshnia
Birkenstock: Exit the Family. Enter a Professional CEO
By Morten Bennedsen, Mark Stabile, Brian Henry
Rasurel: Reviving an Ageing Brand
By Amitava Chattopadhyay, Séverine de Wulf
