Thomas Cool

This case chronicles the development of the market for electronic books – the success of Amazon’s Kindle reading device, and Apple’s April 2010 launch of the iPad for e-book reading and also for watching videos, surfing the web, etc. The broader context is the book publishing industry and how e-books and e-readers affect its dynamics.

Published 23 Feb 2011

Reference 5775

Topic Strategy

Industry Publishing Electrical/Electronic Manufacturing

Region North America

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