Heinz Thanheiser

Emeritus Professor of Strategy and Management
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Lufthansa: The Turnaround (Condensed Version)

By  Heinz Thanheiser,  Mark Lehrer
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The Lufthansa case provides an illustration of business strategy in the context of the single European market.

    Published 01 Jan 1995

    Reference 4546

    Topic Strategy

    Industry Airlines/Aviation,  Transportation/Trucking/Railroad

    Region Europe

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    Lufthansa: The Turnaround (Condensed Version)

    Add to cart
    The Lufthansa case provides an illustration of business strategy in the context of the single European market.
      View case
      Corporate Change and Renewal