For INSEAD professors, staff members, students or alumni
Lufthansa: The Turnaround (Condensed Version)
The Lufthansa case provides an illustration of business strategy in the context of the single European market.
Published 01 Jan 1995
Reference 4546
Topic Strategy
Industry Airlines/Aviation, Transportation/Trucking/Railroad
Region Europe
Corporate Change and Renewal
Board Process Simulation (A)
By Stanislav Shekshnia
Birkenstock: Exit the Family. Enter a Professional CEO
By Morten Bennedsen, Mark Stabile, Brian Henry
Rasurel: Reviving an Ageing Brand
By Amitava Chattopadhyay, Séverine de Wulf
