A fundamental change was occurring in the way companies used software to manage their internal operations and their interfaces with customers, suppliers and service providers. Deborah Magid analyses and executes a response to the development of Software as a Service (SaaS) by smaller, entrepreneurial firms.
A fundamental change was occurring in the way companies used software to manage their internal operations and their interfaces with customers, suppliers and service providers. Deborah Magid analyses and executes a response to the development of Software as a Service (SaaS) by smaller, entrepreneurial firms.
LEGO Group produces one of the most popular toys in the world. However, the business underwent a difficult restructuring in 2005-2006. To promote future growth, Henrik Lorensen, VP of Business Development, must decide whether to exploit communities that have developed around Mindstorms and Lego Factory, two products that have generated interest among adult fans of LEGO.
LEGO Group produces one of the most popular toys in the world. However, the business underwent a difficult restructuring in 2005-2006. To promote future growth, Henrik Lorensen, VP of Business Development, must decide whether to exploit communities that have developed around Mindstorms and Lego Factory, two products that have generated interest among adult fans of LEGO.
Chinablue is a consumer products start-up with a founding team intent on establishing a luxury Eurasian lifestyle brand inspired by classic Shanghai elegance and style. Chinablue began offering culinary products in the US and secured distribution through Williams-Sonoma, a specialty food outlet, and Safeway, a major grocery chain.
Chinablue is a consumer products start-up with a founding team intent on establishing a luxury Eurasian lifestyle brand inspired by classic Shanghai elegance and style. Chinablue began offering culinary products in the US and secured distribution through Williams-Sonoma, a specialty food outlet, and Safeway, a major grocery chain.
Maxxium (B) details the addition of the 4th partner and new partnership models that it has adopted. The case raises issues around whether and how the company should grow.
Maxxium (B) details the addition of the 4th partner and new partnership models that it has adopted. The case raises issues around whether and how the company should grow.
The case covers the use of partnerships by a business development group of Motorola to gain quick access to new, complementary technologies and highlights how Motorola manages collaborations with smaller, entrepreneurial firms. The case ends with questions about how Motorola will jockey for position in an ecosystem formed by its customer, BT.
The case covers the use of partnerships by a business development group of Motorola to gain quick access to new, complementary technologies and highlights how Motorola manages collaborations with smaller, entrepreneurial firms. The case ends with questions about how Motorola will jockey for position in an ecosystem formed by its customer, BT.
Maxxium (A) covers the creation and growth of the wine and spirits distribution joint venture formed in 1999 by three different producers: Highland Distillers of Scotland, Jim Beam Brands of the USA, and Remy Cointreau of France.
Maxxium (A) covers the creation and growth of the wine and spirits distribution joint venture formed in 1999 by three different producers: Highland Distillers of Scotland, Jim Beam Brands of the USA, and Remy Cointreau of France.
This case covers a California-based, venture capital-backed start-up Whistle Communications in 1997 as it seeks to overcome sales growth problems in the US through a number of strategic partnerships in Asia.
This case covers a California-based, venture capital-backed start-up Whistle Communications in 1997 as it seeks to overcome sales growth problems in the US through a number of strategic partnerships in Asia.
This case covers a California-based, venture capital-backed start-up Whistle Communications in 1997 as it seeks to overcome sales growth problems in the US through a number of strategic partnerships in Asia.
This case covers a California-based, venture capital-backed start-up Whistle Communications in 1997 as it seeks to overcome sales growth problems in the US through a number of strategic partnerships in Asia.
This case covers a California-based, venture capital-backed start-up Whistle Communications in 1997 as it seeks to overcome sales growth problems in the US through a number of strategic partnerships in Asia.
This case covers a California-based, venture capital-backed start-up Whistle Communications in 1997 as it seeks to overcome sales growth problems in the US through a number of strategic partnerships in Asia.
Role of Social Capital in the Entrepreneurial Process
