Franck Brice

LEGO Group produces one of the most popular toys in the world. However, the business underwent a difficult restructuring in 2005-2006. To promote future growth, Henrik Lorensen, VP of Business Development, must decide whether to exploit communities that have developed around Mindstorms and Lego Factory, two products that have generated interest among adult fans of LEGO.

Published 21 Mar 2008

Reference 5459

Topic Strategy

Region Europe

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