IBM: Leveraging Ecosystems to Address the “software-as-service” Disruption

Published 21 Mar 2008
Reference 5477
Topic Strategy
Region North America
Summary

A fundamental change was occurring in the way companies used software to manage their internal operations and their interfaces with customers, suppliers and service providers. Deborah Magid analyses and executes a response to the development of Software as a Service (SaaS) by smaller, entrepreneurial firms.

Teaching objectives

This case illustrates the challenges of corporate venturing and details the issues around strategic partnership selection for large, established companies.

Keywords
  • RD0308
  • AR2008
  • AR0708
  • Software as a Service
  • Corporate Venturing
  • Strategic Alliances