A fundamental change was occurring in the way companies used software to manage their internal operations and their interfaces with customers, suppliers and service providers. Deborah Magid analyses and executes a response to the development of Software as a Service (SaaS) by smaller, entrepreneurial firms.
This case illustrates the challenges of corporate venturing and details the issues around strategic partnership selection for large, established companies.
- Software as a Service
- Corporate Venturing
- Strategic Alliances