Maxxium (B): The Way to Sustainable Growth

Published 01 Jun 2004
Reference 5207
Region Global
Summary

Maxxium (B) details the addition of the 4th partner and new partnership models that it has adopted. The case raises issues around whether and how the company should grow.

Teaching objectives

The case raises issues around whether and how the company should grow. The cases are designed to illustrate effective partnership management within a joint venture. The case presents tools and principles that the top management team used in creating and running the new organisation. It also explores the more flexible partnership models employed by Maxxium in its geographical and product expansion.

Keywords
  • Partnership management
  • Business development
  • Business development
  • Joint venture
  • Strategic alliances
  • Partnership management tools