David-Midgley-3444_23.jpg

David Midgley

Emeritus Professor of Marketing
Email [email protected]
Find out More about the Author
CASE STUDY

ChateauOnline

By  David Midgley,  Timothy Devinney,  Matti Snall
Add to Cart

Château Online looks at the situation of an e-tailer in 2001. The firm has done well and is a European leader. However, it faces the twin challenges of creating the online market for wine purchasing and the threat of entry by major players.

    Published 07 Jan 2003

    Reference 5137

    Topic Marketing

    Industry Retail,  Wine and Spirits

    Region Europe

    View

    ChateauOnline

    Add to Cart

    Château Online looks at the situation of an e-tailer in 2001. The firm has done well and is a European leader. However, it faces the twin challenges of creating the online market for wine purchasing and the threat of entry by major players.

      View

      Archetypal Analysis, National Personality and Value Mixtures and Economic Performance, Strategy for Disruptive Innovation