David Midgley

Emeritus Professor of Marketing
Email david.midgley@insead.edu
Château Online looks at the situation of an e-tailer in 2001. The firm has done well and is a European leader. However, it faces the twin challenges of creating the online market for wine purchasing and the threat of entry by major players.

Published 07 Jan 2003

Reference 5137

Topic Marketing

Industry Retail Wine and Spirits

Region Europe

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