The case explores the origins of the Hong Kong-based remote working start-up FLYDESK (flydesk.com). Part A centers on its founding and first fundraising round in 2019, when the tech accessories company Native Union seeks to invest in FLYDESK. First, it must obtain approval from Leitmotiv, the private equity firm that invested in Native Union.

The case explores the origins of the Hong Kong-based remote working start-up FLYDESK (flydesk.com). Part A centers on its founding and first fundraising round in 2019, when the tech accessories company Native Union seeks to invest in FLYDESK. First, it must obtain approval from Leitmotiv, the private equity firm that invested in Native Union.

Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.

This is a follow-up to case A, which describes Operation “Lava Jato” (Car Wash) in Brazil, one of biggest anti-corruption investigations in the world.