- Your selection
- Clear all
- English x
- Marketing x
5 case(s) found.
The English Tea Shop Organic (ETS) brand has created a sustainable ecosystem that supports suppliers’ livelihoods as well as its competitiveness in the market. In 2021, it embarked on a second 10-year plan, aiming to become a sustainable, employee-owned business with a purpose-driven brand, and by 2022 30% of the company was employee owned.
Reference 6840
Published 25 Oct 2023
Length 46 page(s)
Topic Marketing
Region Global
Industry Agriculture, Food and Beverages Production
The English Tea Shop Organic (ETS) brand has created a sustainable ecosystem that supports suppliers’ livelihoods as well as its competitiveness in the market. In 2021, it embarked on a second 10-year plan, aiming to become a sustainable, employee-owned business with a purpose-driven brand, and by 2022 30% of the company was employee owned.
The case describes the hospitality brand AZULIK, which offers a unique luxury experience based on a set of contemporary values that resonate with the most demanding international consumers: connecting to art, nature, and local communities.
Reference 6828
Published 25 Oct 2023
Length 25 page(s)
Topic Marketing
Region Global
Industry Hospitality, Leisure, Travel and Tourism
The case describes the hospitality brand AZULIK, which offers a unique luxury experience based on a set of contemporary values that resonate with the most demanding international consumers: connecting to art, nature, and local communities.
Crurated, a start-up founded in 2019, combines various technologies to address previously
unmet needs in the fine wine market through a bold marketing approach. The innovative ecommerce
marketplace enables high-end consumers to connect with and purchase wine
from renowned producers.
Reference 6822
Published 22 Jun 2023
Length 12 page(s)
Topic Marketing
Region Global
Industry Luxury Goods and Jewelry
Crurated, a start-up founded in 2019, combines various technologies to address previously
unmet needs in the fine wine market through a bold marketing approach. The innovative ecommerce
marketplace enables high-end consumers to connect with and purchase wine
from renowned producers.
The case recounts the dilemma faced by Donnie Boyd, the owner of a small barber shop in downtown Toronto in the second quarter of 2020. The COVID-19 pandemic had spread throughout the world but its consequences were only partially known in mid-2020.
Reference 6810
Published 24 Apr 2023
Length 11 page(s)
Topic Marketing
Region North America
Industry Consumer Services
The case recounts the dilemma faced by Donnie Boyd, the owner of a small barber shop in downtown Toronto in the second quarter of 2020. The COVID-19 pandemic had spread throughout the world but its consequences were only partially known in mid-2020.
CXsphere, a startup in the permission-based ecommerce ecosystem space, had gained initial success with the launch of its first Artificial Intelligence (AI) driven customer engagement product. It had several clients and was generating recurring revenues. AI-driven data analytics was a new industry and CXsphere had a unique business model.
Reference 6693
Published 20 Feb 2023
Length 21 page(s)
Topic Marketing
Region Global
Industry Market Research
CXsphere, a startup in the permission-based ecommerce ecosystem space, had gained initial success with the launch of its first Artificial Intelligence (AI) driven customer engagement product. It had several clients and was generating recurring revenues. AI-driven data analytics was a new industry and CXsphere had a unique business model.