- Your selection
- Clear all
- Information Technology and Services x
- English x
- Global x
1 case(s) found.
This case illustrates that if companies wish to tap into latent demand and create organic growth, they must learn from noncustomers.
-
Reference 5952
-
Published 26 Feb 2013
-
Length 3 page(s)
-
Topic Strategy
-
Region Global
-
Industry Computer Software, Entertainment, Information Technology and Services
This case illustrates that if companies wish to tap into latent demand and create organic growth, they must learn from noncustomers.