Digital Resource - LiveCase
Summary

The Alpha LiveCase creates a lively scenario in which Learners explore and reflect on technology and operations management and how to evaluate a business case proposal under pressure.
Learners participate in a dynamic multimedia learning experience, immersing themselves in the role of Chief Innovation Officer (CIO) at the fictional company Alpha Beverage Bottling, which is under pressure from its biggest client to transition to fully recycled plastics. Learners are presented with a dilemma: Is the proposed closed loop rPET bottle recycling facility in Malta viable, and if so, under what conditions?
Their main task is to make a recommendation to Alpha on whether to invest in a new recycling centre and power its bottling facility using renewable energy. This will involve multiple considerations – the cost, savings, regulations, brand reputation, and sustainability goals (in pursuit of creating a circular economy) – to make an informed business decision. By interacting with Alpha colleagues and external stakeholders, they analyse how changes to various inputs and drivers affect the project’s viability in terms of net present value (NPV), the financial metric used in the financial model provided.
The story that unfolds provides rich material for stimulating debrief sessions and an intense, memorable learning experience. Particularly suited to undergraduate, MBA and executive learning programmes, it can be conducted in the classroom or online. The Alpha LiveCase combines immersive, interactive multimedia storytelling using the LiveCase web application. A combination of tasks, sentiment checks, quizzes and gamification keep Learners engaged, challenged and entertained.

Teaching objectives

1) The barriers and variables to be considered when designing initiatives for the circular economy.
2) The tangible and intangible aspects of transitioning to a circular/closed-loop manufacturing process.
3) Analyzing the business case for the creation of closed-loop PET recycling infrastructure.

Keywords
  • Business and Society
  • Capacity Analysis
  • Corporate Social Responsibility
  • Environmental Sustainability
  • Natural Resources
  • Operations and Supply Chain Management
  • Operations Strategy
  • Production Planning
  • Supply Chain Management
  • Sustainable Business Practices
  • Waste Management and Recycling
  • Q22023
  • SDG12 Responsible Consumption and Production
  • SDG14 Life Below Water