Wal-Mart has had great success at home in the USA, but has experienced both success and failure abroad. China represents a market large enough that if Wal-Mart should succeed there, it would have a significant impact on its financial performance. What should its strategy be?
This case is designed to explore the fundamental issue of strategy and competitive advantage, both in the context of global expansion in general, and expansion in China in particular.
- Competitive Advantage