Back to search

Wal-Mart in China 2007: Future Prospects

By Stewart Black,  Aaron Foeste
Published 18 Feb 2008
Reference 5492
Topic Strategy
Industry International Trade and Development
Region Asia
Length 25 page(s)
Language English
Inspection copy
6.00
Add to cart
Summary

Wal-Mart has had great success at home in the USA, but has experienced both success and failure abroad. China represents a market large enough that if Wal-Mart should succeed there, it would have a significant impact on its financial performance. What should its strategy be?

Teaching objectives

This case is designed to explore the fundamental issue of strategy and competitive advantage, both in the context of global expansion in general, and expansion in China in particular.

Keywords
  • Strategy
  • China
  • Retail
  • Competitive Advantage
  • AR2008
  • AR0708
  • RD0108
About the authors
Black

Stewart Black

Aaron Foeste


Recommended Cases

Wal-Mart in Asia

By  Neil Jones,  Philippe Lasserre,  Claudia Gehlen
Add to cart
By 2004, Wal-Mart, the world's largest company, operated countless discount stores, neighborhood stores, hypermarkets (Wal-Mart Supercenters) and membership warehouses (Sam's Club). In the 1990s, Wal-Mart started to expand abroad, entering entered China in 1996, Korea in 1997, and Japan in 2002.
    View case

    The Financial Globalization of Lenovo

    By  Hong Zhang,  Gourang Shah,  Damian Glendinning,  Anne Yang
    Add to cart popular
    This case explains how Lenovo succeeded in achieving its goals of financial globalization. This was largely accomplished through the combination of its corporate treasury centre and a re-invoicing structure. Lenovo’s experience would be of special interest to both emerging market companies pursuing globalization strategies and multinational corporations interested in developing market businesses.
      View case

      Natura: Expanding Beyond Latin America

      By  Amitava Chattopadhyay,  Nina Paavola,  Betania Tanure
      Add to cart award
      Natura is a well recognized and highly regarded brand in Brazil: it enjoyed high brand loyalty among consumers and the highest retention rate among sales representatives in the cosmetics industry. Notwithstanding the triumphs in its home market, attempts at internationalization within Latin America, had thus far not been as successful as expected.
        View case