Wal-Mart in China 2007: Future Prospects

Published 18 Feb 2008
Reference 5492
Topic Strategy
Region Asia
Summary

Wal-Mart has had great success at home in the USA, but has experienced both success and failure abroad. China represents a market large enough that if Wal-Mart should succeed there, it would have a significant impact on its financial performance. What should its strategy be?

Teaching objectives

This case is designed to explore the fundamental issue of strategy and competitive advantage, both in the context of global expansion in general, and expansion in China in particular.

Keywords
  • Strategy
  • China
  • Retail
  • Competitive Advantage
  • AR2008
  • AR0708
  • RD0108