Sainsbury's: Transforming the Supply Chain (A)

Published 10 Jan 2003
Reference 5166
Topic Operations
Industry Retail Consumer Goods
Region Europe
Length 11 page(s)
Language English
Prizes & Awards

Winner of the Case Centre Awards and Competitions 2007 in the Category 'Finance, Accounting and Control'


In 2000, under increasing competitive pressure from other major UK retailers J. Sainsbury’s Supermarkets embarked on a radical transformation of its supply chain. The case study describes the challenges involved in rejuvenating the firm’s supply chain infrastructure, systems, processes, and skill sets as part of an “all-or-nothing” strategy to regain a leadership position in the marketplace.

Teaching objectives

The teaching objectives are, first, to learn about recent developments in supply chain configuration and information systems in the retail industry, and second, to assess the opportunities and risks associated with major investments in supply chain restructuring.

  • Supply chain management
  • Retail
  • Consumer goods
  • Performance management
  • Global scorecard
  • Supplier relations
  • Supply chain organisation
  • Efficient consumer response