Sainsbury's (A): Transforming the Supply Chain (Japanese)

Published 03 Aug 2009
Reference 5166
Topic Operations
Region Europe
Summary

Case A: In 2000, under increasing competitive pressure from other major UK retailers J. Sainsbury's Supermarkets embarked on a radical transformation of its supply chain. The case study describes the challenges involved in rejuvenating the firm's supply chain infrastructure, systems, processes, and skill sets as part of an "all-or-nothing" strategy to regain a leadership position in the marketplace.

Teaching objectives

The teaching objectives are, first, to learn about recent developments in supply chain configuration and information systems in the retail industry, and second, to assess the opportunities and risks associated with major investments in supply chain restructuring. Case B The (B) case focuses on the performance measurement tools that Sainsbury's has implemented to improve the efficiency and effectiveness of its supplier relations. It describes the internal information system that provides up-to-date performance data on suppliers as well as an Internet-enabled system aimed at sharing daily supply chain information with suppliers. The case also demonstrates how a performance assessment tool called the Global Scorecard helps Sainsbury's and its suppliers identify opportunities for jointly improving their interface. Pedagogical Objectives: The teaching objectives are, first, to illustrate state-of-the-art information systems aimed at measuring and managing supplier performance in a retail context and, second, to discuss how retailers and suppliers can work together to improve the efficiency of their interface and strengthen their relationship.

Keywords
  • Supply chain management
  • Retail
  • Consumer goods
  • Performance management
  • Global scorecard
  • Supplier relations
  • Supply chain organisation
  • Efficient consumer response