Summary
In 1999 Renault acquired 36.8% of Nissan, the Japanese troubled car manufacturer. This case describes the successful integration process that led to the recovery of Nissan.
Teaching objectives
Strategic alliances and acquisitions.
The rationale for global alliances.
Integrating acquisitions.
Keywords
- Strategic Alliances
- Acquisitions
- Integrating Acquisitions
- Asian Business
- Japan
- Global Strategies
- RD0608
- AR2008
- AR0708
