Rank Xerox (B) France: Designing the Integrated Supply Chain

Published 01 Aug 1996
Reference 4560
Topic Operations
Region Europe
Summary

This case series describes Rank Xerox's efforts to meet the challenges of the 90s with an ambitious logistics strategy to achieve high levels of customer satisfaction and market share, while enabling the Rank Xerox organization to operate productively to maintain its competitive edge.

Teaching objectives

The case can be profitably used to discuss issues related to the redesign of the logistics process and its inter-linkages with other organizational-wide core processes. The need to redesign the logistics in alignment with other core processes can be highlighted through the case.

Keywords
  • LOGISTICS PROCESS
  • PROCESS REDESIGN
  • PROCESS ARCHITECTURE
  • INTEGRATED SUPPLY CHAIN