Free Case

Note on the Major Appliance Industry in 1988

Published 01 Jan 1994
Reference 123
Topic Strategy
Region Europe
Length 7 page(s)

International acquisitions have become an extremely important vehicle for growth for multinational companies. A key task for many MNC managers is the planning of such acquisitions and the integration of acquired companies in a manner that enhances the company's overall competitive advantage vis-à-vis other global, regional and national players. The case describes the white goods industry in Europe, the strategic complexity of a globalising industry, and the acquisition and later integration of Zanussi by Electrolux.

  • Acquisition and Integration of Zanussi