Lincoln Electric in China (B): Updates


This case looks at how Lincoln Electric, the US-based company renowned for its compensation scheme, tried to implement its human resource policies globally and particularly in China.

Teaching objectives

The objective is to expose readers to some of the difficulties and myths of pushing well-worn ideas overseas. The case ends off with an important question regarding the company’s future, one that depends on its overseas strategy, of which HR is key.

  • Compensation
  • Cross-culture
  • International expansion
  • China
  • Incentives
  • Q31415