Leading the Change: Harnessing the Power of Data Intelligence to Improve Medical Diagnostics

Unilabs offers diagnostic services to hospitals and health systems (B2B) and individual patients (B2C). Portugal, one of Unilabs’ 15 markets, is at the forefront of the company’s efforts to use analytics as part of its transformation to a data-driven organization. The case describes the process of developing a data intelligence strategy, changing internal operational processes accordingly, and the initial steps towards creating data-driven products for customers. It provides examples of how analytics can be used to improve back office operations and existing services, as well as to enable new ones.

The case can be used to support the following themes: -The importance of organizational considerations in facilitating the transformation to an analytics-driven firm. -The role of analytics in optimizing and improving internal operations such as call centers and purchasing; improving existing services such as the prioritization of lab results for critical subpopulations; and developing new services such as AI-driven analytics for imaging and population health. -The critical role of diagnostics in health systems.