Kodak in China (C1)

Published 01 Jun 2006
Reference 4881
Topic Strategy
Industry Photography
Region Asia

This case updates the earlier series (A through C) that described Kodak's strategy for using acquisitions to consolidate a fragmented industry in China and position themselves as the dominant player. Immediate actions post acquisition are discussed. Subsequent strategies to build distribution and the Kodak brand in China are described. The case concludes by describing the sudden switch to digital cameras that happened in 2005 and the consequences for Kodak's strategy.

Teaching objectives

Used in conjunction with the earlier cases, the purpose is to analyse the strategic role of acquisitions in strategies for the China market, strategic logic and evaluation, deal making, and post acquisition management. The case can also be used to discuss the risks and potential of an Merger and Acquisitions strategy in rapidly changing markets.