This case updates the earlier case series from Harvard Business School (Lever Brothers Thailand (A, B1, B2 & C). It discusses the entry of new multinational competitors, their strategies for winning market share against Unilevers Walls brand and Unilevers response to defend its position.
Understand the competitive dynamics of an Asian market and the interaction between established multinationals, new entrants and local players. Explore how strategy and underlying capabilities need to change in responses to a changing market environment.
- RD0998