Costa Rica has been widely praised for its policies to attract R&D intensive multinational firms to invest in the country. Most notably, it succeeded in attracting Intel in a global competition among 15 nations. This investment put Costa Rica on the map as an excellent destination for high tech manufacturing. Seven years after the successful inauguration of the new Intel production facilities in 1998, managers and policy makers alike are at a crossroads and ask themselves whether their expectations have been met and how to enter the next stage of the partnership.
The case study aims to shed light on the relationship between corporate citizenship and internationalization strategy. This relationship can be analyzed on three levels: 1) Strategic level: - Discuss the role of multinational firms in emerging countries. - Evaluate the internationalization strategy of a multinational firm in the high-tech industry. - Assess the economic and social impact of foreign direct investment. 2) Operational level: How to utilize private-public-civil partnerships in establishing and maintaining presence in emerging markets? 3) Civic level: How to leverage the company's impact in the host country and derive benefits for both the company and society?
- MARKET ENTRY
- EMERGING COUNTRY
- CORPORATE SOCIAL RESPONSIBILITY
- MULTINATIONAL FIRM
- LATIN AMERICA
- FOREIGN DIRECT INVESTMENT
- HIGH TECH INDUSTRY
- INTERNATIONALIZATION STRATEGY