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Innovis Technology: Capturing the Value of Intellectual Property

By Jeffrey Reuer,  Maurizio Zollo
Published 02 Jan 2004
Reference 5181
Topic Strategy
Industry Hospital & Health Care
Region North America
Length 8 page(s)
Language English
Inspection copy
6.00
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Summary

Case Writers: John QUICK and Christopher RATHSACK This case considers the strategic options available to a firm in managing its patent portfolio, including licensing, commercialization, donation to a university, and holding options open.

Teaching objectives

The case involves the use of real options techniques in valuing the options attached to patents as firms make decisions concerning licensing, donation, and holding patents for future use.

Keywords
  • AR2004
  • AR0304
  • RD0104
  • REAL OPTIONS
  • INNOVATION
  • TECHNOLOGY STRATEGY
  • VALUATION
  • PATENTS
  • LICENSING
About the authors

Jeffrey Reuer

Zollo

Maurizio Zollo


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