Innovis Technology: Capturing the Value of Intellectual Property

Published 01 Feb 2004
Reference 5181
Topic Strategy
Region North America
Summary

Case Writers: John QUICK and Christopher RATHSACK This case considers the strategic options available to a firm in managing its patent portfolio, including licensing, commercialization, donation to a university, and holding options open.

Teaching objectives

The case involves the use of real options techniques in valuing the options attached to patents as firms make decisions concerning licensing, donation, and holding patents for future use.

Keywords
  • AR2004
  • AR0304
  • RD0104
  • REAL OPTIONS
  • INNOVATION
  • TECHNOLOGY STRATEGY
  • VALUATION
  • PATENTS
  • LICENSING