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GE Healthcare (A): Innovating for Emerging Markets

By Jasjit Singh
Published 29 Mar 2011
Reference 5776
Topic Strategy
Industry Medical Devices,  Consumer Electronics
Region Asia
Length 12 page(s)
Language English
Inspection copy
Teaching note
6.00
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Prizes & Awards

Winner of the Case Centre Awards and Competitions 2014 in the Category 'Strategy and General Management'

Summary

The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.

Teaching objectives

The (A) case is designed for teaching one or more of the following: 1. Strategic innovation (Blue Ocean Strategy) 2. Business models for bottom of pyramid (BOP) markets 3. MNC strategy in emerging markets

Keywords
  • Strategic Innovation
  • Emerging Markets
  • Bottom of the Pyramid
  • Value Innovation
  • Blue Ocean Strategy
  • Multinational Strategy
  • Global Strategy
  • India
  • RD0311
  • AR1011
  • AR2011
  • HMI
  • Emerging Markets
  • HMI
  • Business Science
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GE Healthcare (B): A CSR Dilemma

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    GE Healthcare (B): A CSR Dilemma

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      About the author
      Singh

      Jasjit Singh

      Professor of Strategy

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