Meddo is a healthcare service delivery innovation in India that simplifies the patient journey through outpatient services, lab tests, and medicines management. It was born out of a collaboration between a medical doctor who cofounded a hospital chain, and an entrepreneur who had led a major food-delivery service. The case allows for the exploration and growth of a business model innovation in the complex ecosystem of healthcare.
The case can be used in business model innovation, service operations, digital health, or healthcare innovation courses. It can support the following teaching objectives: the role of digital disruption in enabling novel health service innovations, supply chain intermediation as a mechanism for business model innovation in health services, and the role of iteratively assessing uncertainties that are inevitable in growing an innovative business model.
- Service operations
- Business model innovation
- Digital platforms
- Supply chain intermediation
- Healthcare services
- Health innovation
- Digital innovation
- Entrepreneurship
- Customer journey
- Patient centricity
- Digital health
- Q12021
