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Danuta (A)

By Jonathan Story,  Katarzyna Wandycz
Published 02 Jan 1993
Reference 256
Topic Economics & Finance
Industry Food and Beverages Production
Region Europe
Inspection copy
Teaching note
6.00
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Summary

Deals with entry into the Polish market for pasta. Case A covers the background to the project; Case B, how it was and is being implemented.

Teaching objectives

To link business policy matters more closely to their political context. A key message here is the importance of political networking.

Related case to use with this case

Danuta (B)

By  Jonathan Story,  Katarzyna Wandycz

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    About the authors
    Story

    Jonathan Story

    Emeritus Professor of International Political Economy

    Katarzyna Wandycz


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