Creating Change Through Human Resources: The Case of a French-Polish Joint Venture (A)

Published 01 Jan 1994
Reference 4476
Region Europe
Summary

The case involves a French-Polish joint venture established in 1991, located in Warsaw. It links issues of strategy, culture, and HRM by examining efforts to improve productivity and competitiveness through introducing the French parent’s HRM policy and practices. This case also discusses the challenge of motivating employees accustomed to working in a corporate/national culture strongly influenced by a prior history of Communist or socialist ideology.

Teaching objectives

To examine the role of Human Resource Management in creating conditions for organisational learning in East/West European joint ventures.