Alcatel Access Systems Division (C): The Virtual Company - ADSL

Published 09 Jan 2000
Reference 4873
Topic Strategy
Region Europe
Length 6 page(s)
Summary

The Alcatel Access Systems Division case highlights the issues and challenges, mainly in terms of product development and innovation, within a multinational organization traditionally organized on a country-based unit structure. The case focuses on the strategic organization and management issues aimed at developing adequate international integration, innovation and transformation processes amidst a fiercely changing competitive environment.

Teaching objectives

The crafting of an integrated international strategy and organization within a European context in order to become a successful global player. The process of transformation inside a pan-European technology-driven company, and the importance of learning in this context. Alternatives, challenges and requirements for successful innovation management in a multinational corporation.

Keywords
  • European integration
  • Change management
  • Corporate transformation
  • Innovation
  • Deregulation in telecommunications
  • Telecommunications industry
  • European management