The Alcatel Access Systems Division case highlights the issues and challenges, mainly in terms of product development and innovation, within a multinational organization traditionally organized on a country-based unit structure. The case focuses on the strategic organization and management issues aimed at developing adequate international integration, innovation and transformation processes amidst a fiercely changing competitive environment.
The crafting of an integrated international strategy and organization within a European context in order to become a successful global player. The process of transformation inside a pan-European technology-driven company, and the importance of learning in this context. Alternatives, challenges and requirements for successful innovation management in a multinational corporation.
- European integration
- Change management
- Corporate transformation
- Innovation
- Deregulation in telecommunications
- Telecommunications industry
- European management
