In April 2020, just days into Singapore’s COVID-19 lockdown, Bettina von Schlippe, publisher of Vogue Singapore, faced a defining moment. Originally planned as a grand, in-person launch, the magazine’s debut was now in jeopardy because of the global pandemic. With traditional luxury events no longer viable, Bettina and her team had to rethink their strategy.

In April 2020, just days into Singapore’s COVID-19 lockdown, Bettina von Schlippe, publisher of Vogue Singapore, faced a defining moment. Originally planned as a grand, in-person launch, the magazine’s debut was now in jeopardy because of the global pandemic. With traditional luxury events no longer viable, Bettina and her team had to rethink their strategy.