Building on its existing strengths in the systems integration business, Andersen Consulting is aiming to create the business of "business integration", i.e. to help clients re-structure their companies through an integrated and coherent review of strategy, operations and information technology capabilities.

Describes the strategic, operational and organisational processes in Cartier, one of the most successful luxury product companies in the world. Creativity lies at the core of Cartier's strategy, and the case focuses on how such creativity can be triggered and maintained in companies.

Focuses on the strategic and organisational challenges of managing a multibusiness and multinational service company.

Between 1981 and 1987, SAS underwent a remarkable transition under a new management team headed by Jan Carlzon. From being a loss-making, demoralised organisation that competed at the periphery of the airline industry, it has become a highly profitable, energetic company and an important player in a rapidly changing global industry.

Describes some of the organisational and administrative challenges of Matsushita - one of Japan's most successful multinationals - as it tries to respond to changes in the strategic requirements of its different businesses.