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Stephanie Lin

Assistant Professor of Marketing
Email [email protected]
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CASE STUDY

Yoga in Singapore (A): Building a Strong Brand Identity

By  Stephanie Lin
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This case follows Singaporean entrepreneurs Alicia Pan and Pete Thew as they set out to build a new yoga studio in Singapore’s rapidly expanding – yet saturated – yoga market in 2011.

    Published 04 Dec 2025

    Reference 6819

    Topic Marketing

    Industry Health, Wellness and Fitness

    Region Asia

    View

    Yoga in Singapore (A): Building a Strong Brand Identity

    Add to Cart new

    This case follows Singaporean entrepreneurs Alicia Pan and Pete Thew as they set out to build a new yoga studio in Singapore’s rapidly expanding – yet saturated – yoga market in 2011.

      View
      CASE STUDY

      Yoga in Singapore (B): Building a Strong Brand Identity

      By  Stephanie Lin
      Add to Cart new

      This case follows Singaporean entrepreneurs Alicia Pan and Pete Thew as they set out to build a new yoga studio in Singapore’s rapidly expanding yet saturated yoga market in 2011.

        Published 04 Dec 2025

        Reference 6819

        Topic Marketing

        Industry Health, Wellness and Fitness

        Region Asia

        View

        Yoga in Singapore (B): Building a Strong Brand Identity

        Add to Cart new

        This case follows Singaporean entrepreneurs Alicia Pan and Pete Thew as they set out to build a new yoga studio in Singapore’s rapidly expanding yet saturated yoga market in 2011.

          View
          CASE STUDY

          Yoga in Singapore (A): Building a Strong Brand Identity

          By  Stephanie Lin
          Add to Cart new

          This case follows Singaporean entrepreneurs Alicia Pan and Pete Thew as they set out to build a new yoga studio in Singapore’s rapidly expanding – yet saturated – yoga market in 2011.

            Published 04 Dec 2025

            Reference 6819

            Topic Marketing

            Industry Health, Wellness and Fitness

            Region Asia

            View

            Yoga in Singapore (A): Building a Strong Brand Identity

            Add to Cart new

            This case follows Singaporean entrepreneurs Alicia Pan and Pete Thew as they set out to build a new yoga studio in Singapore’s rapidly expanding – yet saturated – yoga market in 2011.

              View

              The Self and Self-Regulation , Prosocial Behavior and Morality , Social Influence, Joint Goal Pursuit and Sabotage