This case follows Singaporean entrepreneurs Alicia Pan and Pete Thew as they set out to build a new yoga studio in Singapore’s rapidly expanding yet saturated yoga market in 2011. Students evaluate the yoga and fitness landscape, along with the competing studios and develop a differentiated brand identity and value proposition for a new entrant using brand-identity frameworks.
This case follows Singaporean entrepreneurs Alicia Pan and Pete Thew as they set out to build a new yoga studio in Singapore’s rapidly expanding yet saturated yoga market in 2011. Students evaluate the yoga and fitness landscape, along with the competing studios and develop a differentiated brand identity and value proposition for a new entrant using brand-identity frameworks.
This case follows Singaporean entrepreneurs Alicia Pan and Pete Thew as they set out to build a new yoga studio in Singapore’s rapidly expanding yet saturated yoga market in 2011. Students evaluate the yoga and fitness landscape, along with the competing studios and develop a differentiated brand identity and value proposition for a new entrant using brand-identity frameworks.
This case follows Singaporean entrepreneurs Alicia Pan and Pete Thew as they set out to build a new yoga studio in Singapore’s rapidly expanding yet saturated yoga market in 2011. Students evaluate the yoga and fitness landscape, along with the competing studios and develop a differentiated brand identity and value proposition for a new entrant using brand-identity frameworks.
The Self and Self-Regulation , Prosocial Behavior and Morality , Social Influence, Joint Goal Pursuit and Sabotage
