Ron Adner

Reinvigorating Commodity Markets: Microchip TechnologyInc. and 8-bit Microcontrollers

By  Ron Adner,  Siddarth Sinha
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Microchip Technology Inc. was started in 1989. The strategic focus of the company shifted to embedded microcontrollers after 1990. The case describes the demand- and supply- sides of the microcontroller market and examines Microchip's decision to position well inside the technology frontier.

    Published 01 Sep 2005

    Reference 5321

    Topic Strategy

    Region Other Regions

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    Reinvigorating Commodity Markets: Microchip TechnologyInc. and 8-bit Microcontrollers

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    Microchip Technology Inc. was started in 1989. The strategic focus of the company shifted to embedded microcontrollers after 1990. The case describes the demand- and supply- sides of the microcontroller market and examines Microchip's decision to position well inside the technology frontier.
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      The Bell-Western Union Patent Agreement of 1789

      By  Ron Adner
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      Western-Union held a monopoly in long distance telegraphy in the US. In 1879 Western Union chose to forgo an opportunity to take control of the telephone, thereby sealing its own demise. Declining to pursue telephony was a calculated business decision. How can such a monumental failure be explained?

        Published 09 Jan 2005

        Reference 5320

        Topic Entrepreneurship

        Region North America

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        The Bell-Western Union Patent Agreement of 1789

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        Western-Union held a monopoly in long distance telegraphy in the US. In 1879 Western Union chose to forgo an opportunity to take control of the telephone, thereby sealing its own demise. Declining to pursue telephony was a calculated business decision. How can such a monumental failure be explained?
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          iMotors.com (A): New Competition in Used Cars

          By  Ron Adner,  Charles Nunn
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          iMotors was an online used car retailer. Its business model reconfigured the industry value chain and allowed it to create significant new value for consumers. The case highlights the tension between value creation and value appropriation, limits to growth and the importance of establishing legitimacy in creating new categories.

            Published 01 Oct 2001

            Reference 4977

            Topic Strategy

            Region North America

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            iMotors.com (A): New Competition in Used Cars

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            iMotors was an online used car retailer. Its business model reconfigured the industry value chain and allowed it to create significant new value for consumers. The case highlights the tension between value creation and value appropriation, limits to growth and the importance of establishing legitimacy in creating new categories.
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              iMotors.com (B): New Competition in Used Cars

              By  Ron Adner,  Charles Nunn
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              iMotors was an online used car retailer. Its business model reconfigured the industry value chain and allowed it to create significant new value for consumers. The case highlights the tension between value creation and value appropriation, limits to growth and the importance of establishing legitimacy in creating new categories.

                Published 01 Oct 2001

                Reference 4977

                Topic Strategy

                Region North America

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                iMotors.com (B): New Competition in Used Cars

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                iMotors was an online used car retailer. Its business model reconfigured the industry value chain and allowed it to create significant new value for consumers. The case highlights the tension between value creation and value appropriation, limits to growth and the importance of establishing legitimacy in creating new categories.
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