Ron Adner

Microchip Technology Inc. was started in 1989. The strategic focus of the company shifted to embedded microcontrollers after 1990. The case describes the demand- and supply- sides of the microcontroller market and examines Microchip's decision to position well inside the technology frontier.

Published 01 Sep 2005

Reference 5321

Topic Strategy

Region Other Regions

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Western-Union held a monopoly in long distance telegraphy in the US. In 1879 Western Union chose to forgo an opportunity to take control of the telephone, thereby sealing its own demise. Declining to pursue telephony was a calculated business decision. How can such a monumental failure be explained?

Published 09 Jan 2005

Reference 5320

Topic Entrepreneurship

Region North America

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iMotors was an online used car retailer. Its business model reconfigured the industry value chain and allowed it to create significant new value for consumers. The case highlights the tension between value creation and value appropriation, limits to growth and the importance of establishing legitimacy in creating new categories.

Published 01 Oct 2001

Reference 4977

Topic Strategy

Region North America

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Please refer to part A for the abstract

Published 01 Oct 2001

Reference 4977

Topic Strategy

Region North America

View case