Peter Williamson

This case relates the efforts of Australia’s incumbent Telstra, to establish its mobile arm as a competitive force, both in its domestic market, and in the wider Asia-Pacific region.

Published 16 May 2002

Reference 5023

Topic Strategy

Region Other Regions

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Case A traces the regionalisation strategy of SingTel (Singapore’s incumbent telco), through a series of alliances and minority acquisitions, to the point of its first controlling acquisition – the takeover of Optus (Australia’s number two operator), in August 2001.

Published 15 Mar 2002

Reference 4998

Topic Strategy

Region Asia

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Despite a number of minority acquisitions in the Asia Pacific region, Optus was the first foreign carrier of which SingTel had control. Case B establishes the capabilities within SingTel’s regional portfolio and the initial steps taken by the company to realise the cross-border synergies and advantages of regional scale and scope.

Published 15 Mar 2002

Reference 4998

Topic Strategy

Region Asia

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The case is set in the context of the restructuring of the cement industry in SE Asia, post-crisis. Western cement giants had long had ambitions to gain a foothold in this highly profitable industry as part of their globalisation strategy.

Published 01 Mar 2001

Reference 4914

Topic Strategy

Industry Building Materials Construction

Region Asia

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The case is set in the context of the restructuring of the cement industry in SE Asia, post 1997 currency crisis. Western cement giants, jostling for the number one position in the industry, had long had ambitions to gain a foothold in this highly profitable industry as part of their globalisation strategies.

Published 01 Jan 2001

Reference 4975

Topic Strategy

Region Asia

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The case is set in the context of the restructuring of the cement industry in SE Asia, post-1997 currency crisis. Western cement giants had long had ambitions to gain a foothold in this highly profitable industry as part of their globalisation strategies.

Published 01 Jan 2001

Reference 4936

Topic Strategy

Industry Building Materials

Region Asia

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Case A and B describe Whirlpool’s entry strategy for China in the washing machine, microwave, air conditioner and refrigerator markets. Only a few years later, faced with market share gains by local manufacturers, Whirlpool withdrew from the air conditioner and refrigerator sectors requiring it to fundamentally re-evaluate its strategy.

Published 01 Jan 2001

Reference 4950

Topic Strategy

Region Asia

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This series of two cases describes the creation of a dotcom start-up in Singapore and its penetration into the Chinese market. The company, MyWeb Inc.com started as a Web designer, but moved quickly into set-top box, for Internet access using TVs, as well as the design of a portal with localised content for China.

Published 01 Jan 2001

Reference 4944

Topic Strategy

Region Asia

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Case A and B describe Whirlpool’s entry strategy for China in the washing machine, microwave, air conditioner and refrigerator markets. Only a few years later, faced with market share gains by local manufacturers, Whirlpool withdrew from the air conditioner and refrigerator sectors requiring it to fundamentally re-evaluate its strategy.

Published 01 Jan 2001

Reference 4950

Topic Strategy

Region Asia

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This series of two cases describes the creation of a dotcom start-up in Singapore and its penetration into the Chinese market. The company, MyWeb Inc.com started as a Web designer, but moved quickly into set-top box, for Internet access using TVs, as well as the design of a portal with localised content for China.

Published 01 Jan 2001

Reference 4944

Topic Strategy

Region Asia

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Strategic Innovation, Entry Strategies