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MyWeb Inc.com (A2): Bringing the Internet to the Living Room

By Peter Williamson,  Arnoud De Meyer
Published 01 Jan 2001
Reference 4944
Topic Strategy
Region Asia
Length 27 page(s)
Language English
Inspection copy
6.00
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Summary

This series of two cases describes the creation of a dotcom start-up in Singapore and its penetration into the Chinese market. The company, MyWeb Inc.com started as a Web designer, but moved quickly into set-top box, for Internet access using TVs, as well as the design of a portal with localised content for China. At the end of the case, the owners realized that their original business model was not viable and they evaluate the different options they have to create a profitable business model.

Teaching objectives

This series of cases can be used to discuss strategies for China in a high-tech context. It can also be used in a more general class on rapid internationalisation in a high-tech environment.

Keywords
  • AR2001
  • 2001 INSEAD-EAC SINGAPORE
  • RD0701
  • RAPID INTERNATIONALISATION
  • STRATEGY FOR CHINA
  • MARKET PENETRATION STRATEGY
  • INTERNET
  • DOTCOM
  • MARKET ENTRY
  • HIGH-TECH ENVIRONMENT
  • DOTCOM BUSINESS MODEL
Related case to use with this case

MyWeb Inc.com (B2): From E-commerce to M-commerce

By  Peter Williamson,  Arnoud De Meyer

    Add to cart
    About the authors
    Williamson

    Peter Williamson

    De Meyer

    Arnoud De Meyer


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