N. Craig Smith

Affiliate Professor of Ethics and Social Responsibility
Email craig.smith@insead.edu
This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.

Published 29 May 2017

Reference 6209

Topic Responsibility

Industry Transportation/Trucking/Railroad

Region Global

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When a Greenpeace campaign to boycott PVC products seemed to spell disaster for Hydro Polymers, it embraced the challenge and embarked on a drive for sustainability using The Natural Step framework. The strategy was maintained after Hydro was acquired by INEOS, and ultimately led to significant changes throughout Europe's PVC industry.

Published 26 Aug 2016

Reference 6078

Topic Responsibility

Region Europe

View case
When a Greenpeace campaign to boycott PVC products seemed to spell disaster for Hydro Polymers, it embraced the challenge and embarked on a drive for sustainability using The Natural Step framework. The strategy was maintained after Hydro was acquired by INEOS, and ultimately led to significant changes throughout Europe's PVC industry.

Published 26 Aug 2016

Reference 6078

Topic Responsibility

Region Europe

View case
Sweta Mangal, CEO of Ziqitza Health Care Limited, must decide how to respond to a government official who has demanded a bribe to release payment for the ambulance services ZHL provides. Bribery is commonplace in India, but there is also a growing anti-corruption movement.

Published 28 Oct 2015

Reference 5897

Topic Responsibility

Region Asia

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In 2012, GlaxoSmithKline negotiated the largest health-fraud settlement to date with the U.S. Government over allegations of off-label marketing, bribing doctors, and failure to report drug safety problems. As well as the $3 billion settlement, GSK signed a five-year Corporate Integrity Agreement, which included corrective measures in sales and marketing practices.

Published 29 Jun 2015

Reference 6024

Topic Responsibility

Industry Pharmaceuticals

Region Global

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This exciting case is about a whistle-blower who exposes bribery and corruption in defence contracting in the Middle East. Sebastian is hired to manage a $3.25 billion military contract, but must figure out what to do when he realises his company is paying bribes to local officials.

Published 29 Jun 2015

Reference 6073

Topic Responsibility

Industry Defense & Space

Region Middle-East

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This exciting case is about a whistle-blower who exposes bribery and corruption in defence contracting in the Middle East. Sebastian is hired to manage a $3.25 billion military contract, but must figure out what to do when he realises his company is paying bribes to local officials.

Published 29 Jun 2015

Reference 6073

Topic Responsibility

Industry Defense & Space

Region Middle-East

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Costly Train Journey (A) tells the story of an MBA student who on graduation started an investment banking job in the City. He was successful in his first few years but commuting into London he continued to dodge the train fare until he was caught by ticket inspectors. He was asked to pay £43,000 in avoided fares or face prosecution.

Published 26 Mar 2015

Reference 6119

Topic Responsibility

Industry Investment Banking

Region Europe

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Costly Train Journey (A) tells the story of an MBA student who on graduation started an investment banking job in the City. He was successful in his first few years but commuting into London he continued to dodge the train fare until he was caught by ticket inspectors. He was asked to pay £43,000 in avoided fares or face prosecution.

Published 26 Mar 2015

Reference 6119

Topic Responsibility

Industry Investment Banking

Region Europe

View case
This case is about a gold mining company that seeks to practice “responsible mining” by addressing environmental and stakeholder concerns, but which nevertheless attracts protests. Barrick Gold Corporation has invested $4.8 billion developing the Pascua Lama gold mine in a glacial region of South America, but opposition has blocked the project.

Published 23 Jun 2014

Reference 6021

Topic Responsibility

Region South America

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Recent MBA graduate Majed finds his dream job: high-tech, entrepreneurial, senior, social – contributing to the economy of Palestine, a cause close to his heart. But the new CEO of WebTeb, an online medical information service in Arabic, finds it more challenging than expected. Recruiting IT talent in Palestine is particularly tough.

Published 28 May 2018

Reference 6343

Topic Responsibility

Industry Wireless Medical Practice Information Services

Region Middle-East

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This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.

Published 29 May 2017

Reference 6209

Topic Responsibility

Industry Transportation/Trucking/Railroad

Region Global

View case
When a Greenpeace campaign to boycott PVC products seemed to spell disaster for Hydro Polymers, it embraced the challenge and embarked on a drive for sustainability using The Natural Step framework. The strategy was maintained after Hydro was acquired by INEOS, and ultimately led to significant changes throughout Europe's PVC industry.

Published 26 Aug 2016

Reference 6078

Topic Responsibility

Region Europe

View case
This exciting case is about a whistle-blower who exposes bribery and corruption in defence contracting in the Middle East. Sebastian is hired to manage a $3.25 billion military contract, but must figure out what to do when he realises his company is paying bribes to local officials.

Published 29 Jun 2015

Reference 6073

Topic Responsibility

Industry Defense & Space

Region Middle-East

View case

Corporate Social Responsibility/Sustainability