extra award

Tata Motors (B): More from Less for More

Published 25 Apr 2019
Reference 6396
Industry Automotive
Region Asia
popular
Prizes & Awards

Winner 2018 EFMD Case Writing Competition

Summary

In 2013, India passed a law to make corporate social responsibility mandatory for large companies. The case examines the context in which the CSR legislation was introduced and how Tata Motors Ltd (TML) responded to it. Case (A) explores the meaning of corporate social responsibility and the question of whether a company should put community projects before profits. Case (B) examines Tata Motors’ CSR programmes in depth and provides an opportunity to consider their impact. Students are challenged to come up with their own ideas for how the philosophy of “more from less for more” can be used to address issues related to poverty and lack of education in India.

Teaching objectives

1. Explore the meaning and practice of corporate social responsibility and the normative (moral) and instrumental (business case) motivations for companies to engage in it as a voluntary activity. 2. Understand why the Indian government mandated CSR (by the Companies Act 2013) and its implications for companies and their stakeholders, in response to pressing social needs. 3. Consider the impact of CSR programmes, how it can be increased, and ways it can be measured using a Social Return on Investment methodology. 4. Explore the benefits of board involvement in CSR policy-making and reporting. 5. Encourage students to come up with their own ideas about how to do “more from less for more” in India and elsewhere.

Keywords
  • Corporate social responsibility
  • India
  • Government regulation
  • CSR mandate
  • Social return on investment
  • Corporate governance
  • Poverty
  • Skills training
  • India Companies Act 2013
  • Motor industry
  • Board of directors
  • KPMG
  • Q31819