Michael Y. Lee

Assistant Professor of Organisational Behaviour
This case describes the recent evolution of Haier’s radically decentralized, market-based organizing model, Rendanheyi, and explores how its evolution supports Haier’s strategy of creating a platform ecosystem of interconnected products and services that adapts ‘intelligently’ to users’ needs.

Published 14 Mar 2022

Reference 6724

Topic Leadership & Organisations

Region Asia

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Organisational Structure and Design, Self-management, Hierarchy, Coordination, Formalisation, Team Dynamics