This case describes the recent evolution of Haier’s radically decentralized, market-based organizing model, Rendanheyi, and explores how its evolution supports Haier’s strategy of creating a platform ecosystem of interconnected products and services that adapts ‘intelligently’ to users’ needs.
This case describes the recent evolution of Haier’s radically decentralized, market-based organizing model, Rendanheyi, and explores how its evolution supports Haier’s strategy of creating a platform ecosystem of interconnected products and services that adapts ‘intelligently’ to users’ needs.
Organisational Structure and Design, Self-management, Hierarchy, Coordination, Formalisation, Team Dynamics
