Annie Peshkam

Annie Peshkam

Lecturer, Executive and Internal Coach, Director of the Initiative for Learning Innovation and Teaching Excellence at INSEAD

Learning (and Unlearning) as a Strategy: How Multiply Group Transformed from a Marketing Agency to a Global Investment Holding Company

By  Annie Peshkam,  David Dubois
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This case offers a platform to discuss (1) how businesses can develop a learning culture that fuels growth and creates a lasting competitive advantage, and (2) what leading with a learning mindset looks like. It describes the remarkable transformation of Multiply Group from a niche marketing consultancy into a multi-billion-dollar diversified investment holding company.

    Published 17 Mar 2025

    Reference 6978

    Topic Leadership & Organisations

    Industry Investment Management,  Marketing and Advertising

    Region Middle-East

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    Learning (and Unlearning) as a Strategy: How Multiply Group Transformed from a Marketing Agency to a Global Investment Holding Company

    Add to cart new
    This case offers a platform to discuss (1) how businesses can develop a learning culture that fuels growth and creates a lasting competitive advantage, and (2) what leading with a learning mindset looks like. It describes the remarkable transformation of Multiply Group from a niche marketing consultancy into a multi-billion-dollar diversified investment holding company.
      View case