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    2 case(s) found.

    TomTom: A Case Study of How TomTom Derived “Place Surplus” in Amsterdam

    By  Sami Mahroum,  Elizabeth Scott
    Add to cart
    This case explores TomTom’s striking success as it evolved into a market leader in navigation systems headquartered in Amsterdam. It addresses the locational factors that have either contributed to or detracted from its success, and discusses how these have affected the company’s ability to innovate and adapt over time.

      Published 24 Mar 2014

      Reference 6046

      Length 13 page(s)

      Topic Entrepreneurship

      Region Europe

      Industry Information Technology and Services,  Internet

      View case

      TomTom: A Case Study of How TomTom Derived “Place Surplus” in Amsterdam

      By  Sami Mahroum,  Elizabeth Scott
      Add to cart
      • Reference 6046

      • Published 24 Mar 2014

      • Length 13 page(s)

      • Topic Entrepreneurship

      • Region Europe

      • Industry Information Technology and Services,  Internet

      This case explores TomTom’s striking success as it evolved into a market leader in navigation systems headquartered in Amsterdam. It addresses the locational factors that have either contributed to or detracted from its success, and discusses how these have affected the company’s ability to innovate and adapt over time.
        View case

        SoundCloud: A Case Study of How SoundCloud Derived “Place Surplus” in Berlin

        By  Sami Mahroum,  Elizabeth Scott,  Mohamad Saifed Fakhreddin
        Add to cart
        SoundCloud is one of the world's largest audio-share websites and a recent example of successful entrepreneurship to have come out of an unexpected place: Berlin. The case discusses how SoundCloud has flourished by identifying the type of ‘place surplus’ important for it to derive competitive advantage and succeed.

          Published 24 Mar 2014

          Reference 6043

          Length 12 page(s)

          Topic Entrepreneurship

          Region Europe

          Industry Internet,  Online Media,  Music

          View case

          SoundCloud: A Case Study of How SoundCloud Derived “Place Surplus” in Berlin

          By  Sami Mahroum,  Elizabeth Scott,  Mohamad Saifed Fakhreddin
          Add to cart
          • Reference 6043

          • Published 24 Mar 2014

          • Length 12 page(s)

          • Topic Entrepreneurship

          • Region Europe

          • Industry Internet,  Online Media,  Music

          SoundCloud is one of the world's largest audio-share websites and a recent example of successful entrepreneurship to have come out of an unexpected place: Berlin. The case discusses how SoundCloud has flourished by identifying the type of ‘place surplus’ important for it to derive competitive advantage and succeed.
            View case

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