Case A offers an overview and Case B explores specific aspects of a major Indian construction firm which seeks to use corporate social responsibility as a strategic tool in its quest for rapid growth at home and abroad.

Case A offers an overview and Case B explores specific aspects of a major Indian construction firm which seeks to use corporate social responsibility as a strategic tool in its quest for rapid growth at home and abroad.

The case is set in the context of the restructuring of the cement industry in SE Asia, post-crisis. Western cement giants had long had ambitions to gain a foothold in this highly profitable industry as part of their globalisation strategy.