The cases deals with the acquisition by Disney of the Murdoch group and the strategies employed by the firms in the media industry to manage disruption.

In 1999 Toys R Us faced the most challenging time of its history. After recording losses for the first time in 1998, it lost its number one position in toy retailing to Wal-Mart and was late in entering electronic retailing where eToys was pre-empting the competitive space. How would TRU be able to reaffirm its competitive position and improve its profitability?