This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.

Abstract This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.

The case describes the success story of Al Jazeera how it developed from a controversial Arab news channel to a globally respected brand. But how sustainable is Al Jazeera's success? Can it truly transform from an Arabic news channel into an international media network? Can it both leverage and demystify the original Al Jazeera brand when catering to global media consumers?