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4 cases found.
The case A describes the economics of the publishing industry in the US, and the major competitors.
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Reference 4976
Published 16 May 2002
Topic Strategy
Region North America
Industry Publishing, Writing and Editing
The case A describes the economics of the publishing industry in the US, and the major competitors.
Case B describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers.
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Reference 4976
Published 16 May 2002
Topic Strategy
Region North America
Industry Publishing, Writing and Editing
Case B describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers.
The case A describes the economics of the publishing industry in the US, and the major competitors.Case B describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers.
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Reference 4976
Published 23 Nov 2004
Topic Strategy
Region North America
Industry Publishing, Writing and Editing
The case A describes the economics of the publishing industry in the US, and the major competitors.Case B describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers.
The French subsidiary of the German publishing company Gruner & Jahr, itself a subsidiary of the Bertelsmann Group, is considering the launch of a new business magazine called CAPITAL. The market looks unattractive, is new to the company, and the financial risk is high. The case describes the various steps in product development.
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Reference 4310
Published 31 May 1994
Topic Marketing
Region Europe
Industry Publishing, Writing and Editing
The French subsidiary of the German publishing company Gruner & Jahr, itself a subsidiary of the Bertelsmann Group, is considering the launch of a new business magazine called CAPITAL. The market looks unattractive, is new to the company, and the financial risk is high. The case describes the various steps in product development.