Thierry Azalbert

CASE STUDY

Capital (Spanish)

By  Reinhard Angelmar,  Wolfgang Munk,  Thierry Azalbert
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The French subsidiary of the German publishing company Gruner & Jahr, itself a subsidiary of the Bertelsmann Group, is considering the launch of a new business magazine called CAPITAL. The market looks unattractive, is new to the company, and the financial risk is high. The case describes the various steps in product development.

    Published 14 Oct 2016

    Reference 4310

    Topic Marketing

    Industry Publishing,  Writing and Editing

    Region Europe

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    Capital (Spanish)

    Add to Cart extra

    The French subsidiary of the German publishing company Gruner & Jahr, itself a subsidiary of the Bertelsmann Group, is considering the launch of a new business magazine called CAPITAL. The market looks unattractive, is new to the company, and the financial risk is high. The case describes the various steps in product development.

      View
      CASE STUDY

      Capital

      By  Reinhard Angelmar,  Wolfgang Munk,  Thierry Azalbert
      Add to Cart

      The French subsidiary of the German publishing company Gruner & Jahr, itself a subsidiary of the Bertelsmann Group, is considering the launch of a new business magazine called CAPITAL. The market looks unattractive, is new to the company, and the financial risk is high. The case describes the various steps in product development.

        Published 31 May 1994

        Reference 4310

        Topic Marketing

        Industry Publishing,  Writing and Editing

        Region Europe

        View

        Capital

        Add to Cart

        The French subsidiary of the German publishing company Gruner & Jahr, itself a subsidiary of the Bertelsmann Group, is considering the launch of a new business magazine called CAPITAL. The market looks unattractive, is new to the company, and the financial risk is high. The case describes the various steps in product development.

          View