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6 case(s) found.

The US Publishing Industry in 2001 - (A) Industry Dynamics

By  Karel Cool,  Petros Paranikas
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The case A describes the economics of the publishing industry in the US, and the major competitors.

    Published 16 May 2002

    Reference 4976

    Length 24 page(s)

    Topic Strategy

    Region North America

    Industry Publishing,  Writing and Editing

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    The US Publishing Industry in 2001 - (A) Industry Dynamics

    By  Karel Cool,  Petros Paranikas
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    The case A describes the economics of the publishing industry in the US, and the major competitors.
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      The US Publishing Industry in 2001 - (B) e-Books and e-Publishing

      By  Karel Cool,  Petros Paranikas
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      Case B describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers.

        Published 16 May 2002

        Reference 4976

        Length 17 page(s)

        Topic Strategy

        Region North America

        Industry Publishing,  Writing and Editing

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        The US Publishing Industry in 2001 - (B) e-Books and e-Publishing

        By  Karel Cool,  Petros Paranikas
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        Case B describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers.
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          The US Publishing Industry in 2001: e-Books and e-Publishing (Condensed Version)

          By  Karel Cool,  Petros Paranikas
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          The case A describes the economics of the publishing industry in the US, and the major competitors.Case B describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers.

            Published 23 Nov 2004

            Reference 4976

            Length 32 page(s)

            Topic Strategy

            Region North America

            Industry Publishing,  Writing and Editing

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            The US Publishing Industry in 2001: e-Books and e-Publishing (Condensed Version)

            By  Karel Cool,  Petros Paranikas
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            The case A describes the economics of the publishing industry in the US, and the major competitors.Case B describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers.
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              Capital

              By  Reinhard Angelmar,  Wolfgang Munk,  Thierry Azalbert
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              The French subsidiary of the German publishing company Gruner & Jahr, itself a subsidiary of the Bertelsmann Group, is considering the launch of a new business magazine called CAPITAL. The market looks unattractive, is new to the company, and the financial risk is high. The case describes the various steps in product development.

                Published 31 May 1994

                Reference 4310

                Length 25 page(s)

                Topic Marketing

                Region Europe

                Industry Publishing,  Writing and Editing

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                Capital

                By  Reinhard Angelmar,  Wolfgang Munk,  Thierry Azalbert
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                The French subsidiary of the German publishing company Gruner & Jahr, itself a subsidiary of the Bertelsmann Group, is considering the launch of a new business magazine called CAPITAL. The market looks unattractive, is new to the company, and the financial risk is high. The case describes the various steps in product development.
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                  Capital (French)

                  By  Reinhard Angelmar
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                  The French subsidiary of the German publishing company Gruner+Jahr, itself a subsidiary of the Bertelsmann Group, is considering the launch of a new business magazine called CAPITAL. The market looks unattractive, is new to the company, and the financial risk is high. The case describes the various steps in product development. Students must decide on whether to introduce the magazine and how.

                    Published 01 Jul 2005

                    Reference 4310

                    Length 27 page(s)

                    Topic Marketing

                    Region Europe

                    Industry Publishing,  Writing and Editing

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                    Capital (French)

                    By  Reinhard Angelmar
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                    The French subsidiary of the German publishing company Gruner+Jahr, itself a subsidiary of the Bertelsmann Group, is considering the launch of a new business magazine called CAPITAL. The market looks unattractive, is new to the company, and the financial risk is high. The case describes the various steps in product development. Students must decide on whether to introduce the magazine and how.
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                      Capital (Spanish)

                      By  Reinhard Angelmar,  Wolfgang Munk,  Thierry Azalbert
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                      The French subsidiary of the German publishing company Gruner & Jahr, itself a subsidiary of the Bertelsmann Group, is considering the launch of a new business magazine called CAPITAL. The market looks unattractive, is new to the company, and the financial risk is high. The case describes the various steps in product development.

                        Published 14 Oct 2016

                        Reference 4310

                        Length 27 page(s)

                        Topic Marketing

                        Region Europe

                        Industry Publishing,  Writing and Editing

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                        Capital (Spanish)

                        By  Reinhard Angelmar,  Wolfgang Munk,  Thierry Azalbert
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                        The French subsidiary of the German publishing company Gruner & Jahr, itself a subsidiary of the Bertelsmann Group, is considering the launch of a new business magazine called CAPITAL. The market looks unattractive, is new to the company, and the financial risk is high. The case describes the various steps in product development.
                          View case