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4 case(s) found.
The case A describes the economics of the publishing industry in the US, and the major competitors.
Reference 4976
Published 16 May 2002
Length 24 page(s)
Topic Strategy
Region North America
Industry Publishing, Writing and Editing
The case A describes the economics of the publishing industry in the US, and the major competitors.
Case B describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers.
Reference 4976
Published 16 May 2002
Length 17 page(s)
Topic Strategy
Region North America
Industry Publishing, Writing and Editing
Case B describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers.
The case A describes the economics of the publishing industry in the US, and the major competitors.Case B describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers.
Reference 4976
Published 23 Nov 2004
Length 32 page(s)
Topic Strategy
Region North America
Industry Publishing, Writing and Editing
The case A describes the economics of the publishing industry in the US, and the major competitors.Case B describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers.
The French subsidiary of the German publishing company Gruner & Jahr, itself a subsidiary of the Bertelsmann Group, is considering the launch of a new business magazine called CAPITAL. The market looks unattractive, is new to the company, and the financial risk is high. The case describes the various steps in product development.
Reference 4310
Published 31 May 1994
Length 25 page(s)
Topic Marketing
Region Europe
Industry Publishing, Writing and Editing
The French subsidiary of the German publishing company Gruner & Jahr, itself a subsidiary of the Bertelsmann Group, is considering the launch of a new business magazine called CAPITAL. The market looks unattractive, is new to the company, and the financial risk is high. The case describes the various steps in product development.
