The US Publishing Industry in 2001 - (A) Industry Dynamics

Published 16 May 2002
Reference 4976
Topic Strategy
Region North America
Summary

The case A describes the economics of the publishing industry in the US, and the major competitors.

Teaching objectives

The case is particularly fit to study the impact of technology disruption/substitution on an established industry. It also allows a study of vertical integration, following these initiatives of the publishers in the wake of e-publishing.

Keywords
  • AR2002
  • RD0502
  • Technology Disruption
  • Technology Substitution
  • E-Commerce
  • Vertical Integration
  • Industry Restructuring
  • Supply Chain Analysis