The US Publishing Industry in 2001: e-Books and e-Publishing (Condensed Version)

Published 23 Nov 2004
Reference 4976
Topic Strategy
Region North America
Summary

The case A describes the economics of the publishing industry in the US, and the major competitors.Case B describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers.

Teaching objectives

The case is particularly fit to study the impact of technology disruption/substitution on an established industry. It also allows a study of vertical integration, following these initiatives of the publishers in the wake of e-publishing.

Keywords
  • Technology Disruption
  • Technology Substitution
  • E-Commerce
  • Vertical Integration
  • Industry Restructuring
  • Supply Chain Analysis