2 case(s) found.
An INSEAD alumnus is asked to lead a digital transformation effort in a large commercial bank. S/he designs the project, sources an entrepreneurial partner to provide the software platform, and runs a highly successful pilot test that saves millions of euros. Yet rolling out the new system to the rest of the organization proves to be almost impossible. Why, and what should s/he do next?
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Reference 6506
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Published 12 Nov 2019
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Length 9 page(s)
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Region Asia
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Industry Financial Services, Banking
An INSEAD alumnus is asked to lead a digital transformation effort in a large commercial bank. S/he designs the project, sources an entrepreneurial partner to provide the software platform, and runs a highly successful pilot test that saves millions of euros. Yet rolling out the new system to the rest of the organization proves to be almost impossible. Why, and what should s/he do next?
The case describes the design and implementation of a Travel and Tourism Academy by the American Express Foundation in Hungary as part of this philanthropic group's world-wide activity. This activity coincides with the opening of an American Express subsidiary in Hungary and provides an opportunity to explore the role of global citizenship (social responsibility) in global business practice.
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Reference 4307
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Published 01 Jan 1994
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Length 26 page(s)
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Region Europe
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Industry Financial Services
The case describes the design and implementation of a Travel and Tourism Academy by the American Express Foundation in Hungary as part of this philanthropic group's world-wide activity. This activity coincides with the opening of an American Express subsidiary in Hungary and provides an opportunity to explore the role of global citizenship (social responsibility) in global business practice.